HOW IT STARTED
In 1976, Patricia Friend founded what would become Friend & Company Fine Jewelers, beginning with a simple vision: to offer beautiful jewelry with honesty, expertise, and exceptional value.
Originally opened as Simply Gold, the store quickly developed a loyal following throughout New Orleans. Clients were drawn not only to the jewelry, but to Pat herself. Her integrity, warmth, and genuine passion became the foundation of the business.
As demand grew, so did the offerings. What began with gold expanded to include diamonds, gemstones, and pearls. Committed to guiding her clients with confidence and knowledge, Pat earned her Graduate Gemologist degree from the Gemological Institute of America, deepening the expertise that continues to define Friend & Company today.
FAMILY BUSINESS
In 1983, Pat’s son Ken joined the business, marking the beginning of a true family legacy. Together, they guided a period of steady growth, leading to a move in 1989 to the current location on Maple Street.
Ken quickly earned a reputation for his knowledge, integrity, and commitment to his clients. His approach has always been simple: offer a high level of service and expertise while creating an experience that feels both elevated and approachable.
In 1997, Nina Friend brought her distinct eye for design and style to the business. With her influence, the brand evolved and was formally established as Friend & Company Fine Jewelers.
BEYOND JEWELRY
As the store evolved, so did the offerings. Nina envisioned an elegant and sophisticated tabletop and gift collection, and in 2003, that vision became a reality.
Today, Friend & Company is recognized as one of the premier bridal registry destinations in New Orleans. Our full-service registry and gift boutique, located on the second floor, features a carefully curated collection of china, crystal, silver, and giftware for every occasion.
From world-renowned makers such as William Yeoward, Baccarat, Anna Weatherley, Herend, Annieglass, and Waterford Wedgwood, to timeless pieces meant to be lived with and passed down, the collection reflects the same commitment to quality, beauty, and experience that defines everything we do.
THE EXPERIENCE
For 50 years on Maple Street, Friend & Company has been defined by the people behind it. Today, our team continues that legacy with a shared commitment to expertise, integrity, and an elevated client experience.
With deep knowledge across custom design, fine jewelry, and estate pieces, we guide our clients with care and confidence at every stage. We are proud to serve generations of families while continuing to grow, welcoming new clients and building on a foundation that has defined us for decades.